One of the most potent, but often overlooked tools in the sales armoury is the value proposition - a statement that clearly describes the value that a buyer will receive in making a purchase decision, explained in a manner that not only motivates that buyer, but that defines the value in a way that differentiates the organisation. A meaningful value proposition...
- Gives your company the opportunity to develop a competitive advantage, by differentiating you from your rivals
- Provides salespeople with an effective way of quickly positioning your organisation
- Enables salespeople to give buyers a reason to consider a purchase
- Provides marketing with collateral that aligns with the sales message