25-year-journey

A new chapter in Barrett’s 25-year history

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When I founded Barrett 25 years ago in January 1995, my goal was to create a different type of business consultancy; one that specialised in all things sales but from the perspective of being collaborative, team oriented, personally reflective, self-aware and human centric; a business with heart where people were at the centre of everything we did.

It’s been exciting ever since, and …

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barrett-sales-trend-6-what-are-we-selling-now-in-a-post-consumerism-world

What are we selling now in a post-consumerism world?

Sales Trend 6 from the Barrett 12 Sales Trends Report for 2020 explores the issues around consumerism, waste, and the role of sales in a post-consumerism world.

This is a condensed version of Sales Trend 6, to read the original version you can download the report for free.

What are we selling now?

Consumerism has been the main driver of economic growth and business performance, lifting people out of poverty since the late 1940s which saw many millions of people get access to amazing innovations in products and services that make their lives much more …

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Human-centred sales operations – Being Businessworthy

Sales trend 4 from the Barrett 12 Sales Trends Report for 2020 is about what being human-centred means for businesses.

All business people know the concept of being creditworthy. That’s about not losing other people’s money.

Enter the Business for Peace Foundation[1], established in 2007 in Oslo, Norway, which has developed the concept of Being Businessworthy.

Being Businessworthy means being human-centred and purpose-led.

This shift to a more holistic approach to doing business is having a profound effect on how businesses operate, including how they set up their sales teams, sales operations and value chains.

The latest research in …

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No, but actually… the time is now

Sales trend 3 from the Barrett 12 Sales Trends Report for 2020 discusses why climate action now makes good (business) sense and why it’s important to focus on achieving desirable outcomes and not just avoiding negative impacts.  

The following text has been slightly modified to cater for the changes that have taken place since it was first published. You can read the full version here.

By guest author TOBY KENT // Chief Resilience Officer, Melbourne

It is 2020, the year for which countries and businesses were all frantically setting climate change reduction targets less …

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Sales Trend 2 – A better way of doing business

Sales trend 2 of the Barrett 12 Sales Trend Report for 2020 is about what businesses and sales teams can do now to start making a difference for people and the planet.

The time for talking is past. The planet and its inhabitants can’t wait any longer. Now is the time for decisive action.

Businesses and organisations can, and should, be part of the solution and support sustainable development, wellbeing and a prosperous future for all.

The blue print is here.

The navigation system is ready for deployment. The UN Sustainable Development Goals (SDGs) call for every business and organisation …

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Gratitude and Materialism

Practising gratitude has made me focus on other matters and much less on material things. I have found that I am far less worried about ‘keeping up with the Joneses’ or experiencing FOMO (fear of missing out). I think less about things and more about people.

There is a place for materialism in our world. I appreciate nice things. I am not an ascetic who disavows material goods or worldly possessions. But I don’t feel the need to strive for them madly. I also understand and appreciate how materialism works as a driver for so much of …

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Want a viable future? Opportunities abound in the Common Good

What type of board member, CEO or sales leader are you?

  • Are you stuck in the day-to-day looking to meet your monthly and quarterly targets, looking to maximise profit, shareholder return and your bonuses?
    OR
  • Are you looking into the future to see what lies ahead ensuring there is a viable sustainable path for all to follow and participate in?
  • In today’s world everything is up for grabs.

    Old institutions are crashing and dying because they held onto the past and failed to adapt.

    Take Thomas Cook Travel as a current case in point. While their leaders were bathing themselves in 29M pounds of bonuses, …

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    Debunking myths for the Common Good

    If you had to put a percentage weighting on the following questions what would your answers look like?

  • How much of your individual success so far is solely down to your own efforts?
  • How much of your individual success so far is as a result of the success of your community – where you were born, what family you were raised in, what school you went to, networks, friends, government support, infrastructure and the era in which you live?
  • It’s probably impossible to give definitive answers to these questions; however, I suspect, like me, you are aware that much of our individual success …

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    Engaging with words and stories to find common ground

    Using words & stories to find common ground & progress towards a better future together

    As mentioned previously, finding common ground is indispensable to our progress, especially if we are to move forward as communities and solve the most pressing issues we have to deal with as humans inhabiting an abundant but vulnerable and finite planet.

    In this article we explore how words, language and the stories we tell can help us find common ground or tear us apart, and look at some examples to demonstrate how things can go either way.

    Have you ever shared a story or anecdote that sounded perfectly …

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    In order to progress we must first find common ground

    The Common Ground Series – Part 1

    Common ground: shared interests, beliefs, or opinions between two people or groups of people who disagree about most other subjects. (Cambridge dictionary)

    Finding common ground is indispensable to our progress, especially if we are to move forward as communities and solve the most pressing issues we have to deal with as humans inhabiting an abundant but vulnerable and finite planet. This matter affects us all, in all aspects of our lives and as such it is a topic worth exploring and understanding in more depth. This article is the first in a series about progress …

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