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The Race to Zero

By / / Attitudes & Behaviours, Blog, Brand & Reputation, Decarbonising, Environment & Sustainability, Innovation, Marketing, Sales Trends, Sustainability & Environment

In Sales Trend 4 of the Barrett 12 Sales Trends Report for 2022 guest author Ben Peacock from Republic of Everyone explains what brands are doing to lower their climate impact and why it’s crucial that they do so.

By guest author Ben Peacock – Founder, Republic of Everyone

You might be too young to remember, but sometime in 2009 Cascade launched a beer called Cascade Green.

The bottle was green, the billboards were green, made of real plants growing where usually only ads would be, the beer was green – 100% carbon neutral – and it …

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Climate Risk and Governance

By / / Blog, Brand & Reputation, Decarbonising, Sales Trends, Sustainability & Environment

Sales Trend 3 of Barrett 12 Sales Trends Report for 2022 looks at the risks that businesses need to consider regarding climate, and actions towards minimising their impact, energy transition, and what governments and consumers are expecting from them.

By guest author Andrew Petersen – CEO, BCSDA

This is a condensed version of Sales Trend 3, to read the original version you can download the report for free.

A new era of corporate climate risk

Over the past few years, the term “climate risk” has risen to the fore, taking up residency inside the world’s biggest companies, banks and …

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International Women’s Day 2022: Changing Climates

By / / Blog, Environment & Sustainability, Gender & Sales, Sustainability & Environment, women-in-sales

The International Women’s Day 2022 theme, Changing Climates: Equality today for a sustainable tomorrow, recognises and celebrates the contribution of women and girls around the world, who are working to change the climate of gender equality and build a sustainable and prosperous future.

The topics of gender equality and environmental sustainability are interlinked. We know that solving the gender work, pay, and education gap, positively impacts the environment. [1] However, although women are the most affected by natural disasters and conflicts, they are usually ignored when developing solutions.

A report from UNEP from 2016 identified “gender inequality …

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The Economic & Business Case for Decarbonising Sales Operations

By / / Attitudes & Behaviours, Blog, Decarbonising, Environment & Sustainability, Ethics & Values, Sales Trends, Sustainability & Environment

In Sales Trend 2 of the Barrett 12 Sales Trends Report for 2022 the numbers speak for themselves, but we still looked a bit further into the business case for decarbonising sales operations.

This is a condensed version of Sales Trend 2, to read the original version you can download the report for free.

The numbers speak for themselves

When it comes to the economic case to decarbonise, the numbers speak for themselves.

In Australia:

Cost of keep on going as we are now over the next 30 years:                                  $ 1,890,000,000,000

Cost of achieving net-zero emissions …

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The Moral Case for Decarbonising Sales Operations

By / / Attitudes & Behaviours, Blog, Brand & Reputation, Decarbonising, Environment & Sustainability, Ethics & Values, Sales Trends, Sustainability & Environment

Sales trend 1 of the Barrett 12 Sales Trends Report for 2022 is the moral case for decarbonising sales operations.

This is a condensed version of Sales Trend 1, to read the original version you can download the report for free.

I became consciously aware of climate change and its physical, economic, and moral impacts in 1989, even though scientists had been talking about this since the 1970s. Since then, I’ve been actively informing myself about climate science and the changes required to create a sustainable future for all with my first act of climate awareness being a switch to …

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Barrett Sales Trends 2022 Decarbonising Sales Operations

12 Sales Trends for 2022 – Decarbonising Sales Operations

By / / 12 Sales Trends Pages Category, Blog, Sales Trends, Sustainability & Environment, Uncategorized

12 Sales Trends for 2022 – Decarbonising Sales Operations

The first issue of the Barrett 12 Sales Trends Report was published in December 2009. It was titled ‘12 Sales Trends for 2010: No more “Business as usual”’. Sales trend 10 in that report was about sustainable selling – about forging cultures that are based on legitimate business relationships which serve the environment, people, businesses, and communities.

We have talked publicly about the topic of sustainability ever since. In 2020 our sales trends report was titled ‘The time is NOW’ which was a clarion call to highlight that the world’s …

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COP26 – What’s the future for business and sales?

By / / Blog, Environment & Sustainability, Ethics & Values, Sustainability & Environment, Wellbeing

Australia is like Goldilocks – we are not too small or too large – we are just the right size population-wise to make real and effective change and become the economic and environmentally sustainable model of the world in how to live and work as a peaceful and prosperous society.

There’s climate leadership coming from Australian states and territories, key businesses and industry sectors, and certain business and community groups. They are showing us what works and the benefits that decarbonising our economy can bring like regional jobs, cleaner cities, and cheaper power.

To truly decarbonise our businesses and societies by 2035, …

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The role of energy transition in the rebuild

By / / 12 Sales Trends Pages Category, Attitudes & Behaviours, Blog, covid-19, Environment & Sustainability, Sustainability & Environment

Sales trend 10 from the 12 Sales Trends for 2021 Report highlights the opportunities for businesses in energy transition and efficiency.

By guest author Alison Rowe, former CEO – Australian Energy Foundation, helping businesses and communities transition to clean energy and a more sustainable future.

Business in 2020 got to see what previously was unthinkable, what life looks like when no-one is permitted onsite at a workplace or what a dramatically pared back team looks like to meet social distancing measures.

As we all struggled with the transition into COVID-19 pandemic-lead lockdowns, working from home became the …

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Welcome to the age where less is more

By / / 12 Sales Trends Pages Category, Attitudes & Behaviours, Blog, Brand & Reputation, covid-19, Environment & Sustainability, Marketing, Sales Trends, Selling Better, Sustainability & Environment

Sales trend 4 from the Barrett 12 Sales Trends Report for 2021 is about the unexpected changes that COVID brought about in relation to brands.

By guest author Ben Peacock, Founder of Australia’s sustainability and brand purpose specialists, Republic of Everyone.

Meh.

Everything was going so well. Survey after survey was showing people’s concern for the environment was finally translating to sales of products that promised to help do something about it.

Recycled rubber sneakers, carbon neutral phone plans, cafes run by street kids…sustainability was seeing a boom the likes it had never seen before. …

Welcome to the age where less is more Read Post »

Has coronavirus made us more ethical consumers?

By / / Attitudes & Behaviours, Blog, Buying, covid-19, Environment & Sustainability, Ethics & Values, Sustainability & Environment

The pandemic has heightened our awareness about how we live, work, engage and consume.

But has it made us more ethical consumers?

Before we answer that question let’s first define what an ethical consumer is:

Ethical consumerism is a form of political activism based on the premise that purchasers in markets consume not only goods but also, implicitly, the process used to produce them. (Brittanica)

In other words, as ethical consumers we should be looking at the whole supply chain from sourcing of materials, to manufacturing, distribution and how we purchase, use, and dispose of our goods to see if it has …

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