No mucking around. Let’s get straight to the point. Things have changed -dramatically- as a result of COVID with new opportunities and markets emerging, old ways of doing things in…
For too long sales has been seen (and promoted) as combative – us versus them – an arm wrestle on price and terms, a face-off as we sit opposite each…
Corporate, business, and marketing strategies are often too broad, or too focused on either financial or brand results only as to offer any clear direction to a sales team. Which…
In September 2019 I wrote an article “7 things you can do immediately to improve your sales results in challenging markets” and while a lot has happened since, the core…
Four months into the pandemic, I wrote about lessons that I was learning about myself as a leader, and my business. Like for so many people, lessons keep revealing themselves…
When I founded Barrett 25 years ago in January 1995, my goal was to create a different type of business consultancy; one that specialised in all things sales but from…
Most businesses have a strategy, but it doesn’t matter how talented the C-suite and leaders in the organisation are, or how renowned their consultants are, 60% to 70% of businesses…
When I was 12 years old, I was getting ready to compete in the final of the 12 & under 100 metres Butterfly event at the Victorian Country Swimming Titles…
When the coronavirus pandemic took hold of the world in early 2020 it was nearly impossible to imagine the effect it was going to have in our lives and how…
Within every crisis lies the demise of some and the making of others. Within every crisis also lies a myriad of opportunities. Those first movers who gain an early advantage…
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