Check the ‘Sales Fitness’ of your Sales System

For those people who have been reading my work for some time know that in order to achieve peak sales fitness, now and in the long term, I advocate that business and sales leaders and their sales teams need to adopt a Systems approach to sales operational excellence in order to sell better, deliver competitive sales strategies that work, find new uncontested markets and at the same time minimising execution risk on the ground.

My persistence in promoting and advocating for a Systems approach to sales excellence is deliberate on every level because if we want to stay in business and …

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12 things we’ve learned so far about Selling Better in a 21st Century world

My team and I have been studying sales teams, salespeople, sales operating systems, sales strategies, sales processes, and sales cultures across a wide variety of industries in the public and private sectors, N4P and government since 1995 and we have seen and learned a lot of things.

Here is some of what we have learned:

  • Selling is everybody’s business and everybody lives by selling something
  • Selling starts with opportunity and purposeful optimism
  • Selling is the vehicle that allows opportunity to flourish and people to prosper; nothing happens until something gets sold
  • Selling at its best is when humans solve …
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    The 5 Dimensions for Sales Alignment, Harmony & Success

    As CEOs and sales leaders, we understand that there are many factors that make for a successful sales strategy, operating system and sales team in the competitive, complex, variable world of selling. Leading a sales team and operation is like bringing together an orchestra where there is a fine line between success and failure, being harmonious or out of tune.

    As sales professionals, we can often find ourselves either ‘firing on all cylinders’, ‘kicking goals’ and ‘getting the job done’ or feeling ‘not quite right’, ‘out of sorts’, or ‘off our game’ and often not really sure as …

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    Sales Trend 6: Moving CX & HX – really it’s all about people now

    Sales Trend 6 of Barrett’s 12 Sales Trends for 2018 is about the ‘human experience’ in businesses and sales.

    The terms Customer Experience and Customer Centric have been around for some time. These terms are now referred to in shorthand as CX. Now a new term is emerging – HX, the Human Experience.

    What does all this mean? Aren’t they the same thing?

    This sales trend explores the terms CX and HX and helps put into perspective the old and the new when it comes to creating a competitive winning edge in sales and business.

    Let’s look at some definitions first:

    In commerce, customer …

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    Trust is the heartbeat of business, sales and society

    I have been writing about Trust in sales and business for many years; however, this year has seen a rise in my output on this topic, especially with the fallout from the Banking Royal Commission with posts such as:

    The Flight to Ethical Selling – how the banks can avoid a royal commission

    What does Selling Better mean for customers and shareholder return?

    What are the biggest issues facing CEOs and sales leaders today?

    Yet, trust is the heartbeat of business, sales and society.

    Without this life force pumping vitality through our collective systems every day …

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    What does Selling Better mean for customers and shareholder return?

    I have to start with the bad news on this topic.

    Are any of us surprised by the current revelations stemming from the Australian Banking Royal Commission?

    Possibly not.

    Are any of us surprised as to the extent of the unethical and illegal behaviours documented and admissions made by senior management into the systemic corruption of their businesses, especially in the financial planning sector?

    Possibly yes.

    It is utterly astounding, the admissions being made by senior management of the likes of AMP and CBA. Then comes the audacity of blaming growing shareholder returns as their excuse to exploit and deceive customers. Saying they were unaware …

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    Sales Strategy: Ditch short-termism for robust sales strategies that drive more & better sales now & over the long-term

    ‘If you don’t know where you’re going, every road will lead you nowhere’.

    This famous quote is attributed to Henry Kissinger.

    Why have I led with this quote? Sadly, in today’s busy, noisy and complex world, this quote represents a common state of affairs for many organisations’ CEOs, Executive Leaderships Teams, Sales Leaders and their sales teams who are struggling to make sales, retain their relevance with clients, and generate profit.

    Instead, many are finding themselves in a race to the bottom price war which is not a strategy for success, instead it’s a reaction to short-termism which only leads to one’s …

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    The Power of Optimism and Opportunity for Sales & Business

    Bob Safian, Editor in Chief of Fast Company, said: “…Uncertainty reigns as rapid change disrupts expectations and social norms. Global leadership is fractured and economic conditions fluctuate widely. Specters loom, from climate change to cyberterrorism. The relentless pace can make you want to curl up in a corner, wary of what might come next. Or you can stare unblinkingly at this time of chaos and dig into the difficult work of building a better tomorrow.”

    What do you see?

    What will you choose?

    It all starts with opportunity and optimism[1].

    Opportunity is a time or set of circumstances that makes it possible …

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    Sales Trend 3: Human Centred Selling – designing Empathetic Customer Centric Cultures

    Sales Trend 3 from the Barrett 12 Sales Trends Report for 2018 is about Human Centred Selling.

    Bestselling author and business icon Stephen Covey once said: “When you show deep empathy toward others … That’s when you can get more creative in solving problems”.

    In this hyper connected world it’s easy to gain access to information and make simple online purchases that are transactional in nature; items that we know how to use ourselves. However, today there is so much information and so many choices available that many customers are finding making buying decisions overwhelming, especially when things move beyond the …

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