So What Does Being Strategic Really Mean?

By / / Attitudes & Behaviours, Life Skills, Sales Consulting, Sales Strategy, Self Promotion

With sales under pressure to perform in a market where differentiation has almost disappeared and so many products and services are becoming ‘commoditised’,leaders and management are looking for an effective alternative. Everywhere you turn these days companies are (or want to be)’strategic‘. The challenge is, many business leaders and their management generally don’t say what they really mean by that, or how to do it.

So, what does being strategic really mean? Well for starters, being strategic is not …

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When should we appoint a Sales Manager?

By / / Recruitment & Sales Recruitment, Sales Consulting, Sales Leadership, Sales Management, Strategy

For many start ups and small businesses having a full time sales manager in place is not a viable option. Firstly, there is usually no one to lead and manage in the sales function however, the function of sales management should be on your ‘To Do List’ as a business owner/manager even if you are sales managing yourself. Paying attention to your sales activities and results, developing your sales strategy and plan, knowing who to target and how to target viable prospects, mapping your metrics (lead/prospect/sales conversion ratios, etc.), success rate, development of product knowledge, reporting, proactive review, and keeping …

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Do you have the sales force your strategy needs in 2010?

By / / Sales Consulting, Sales Culture, Sales Driven Organisations, Sales Excellence Acadamy, Sales Leadership, Sales Management, Sales Strategy, Strategy

The other week I ran a webinar for SmartCompany.com.au on “How to clearly manage and measure your sales team”. During the webinar I was asked many questions, one of which came from a senior sales leader, “With some time to reflect over the Christmas break, what is the one thing I should focus on getting right for my business?”

Given that business as usual is not ‘usual’ anymore, I suggested the following:

1. Review your business and sales strategy

  • Do you have the right strategy in place?
  • What has changed over the last 12 months
  • How has your client mix changed? i.e. …

Do you have the sales force your strategy needs in 2010? Read Post »

What are the benefits of a CRM system in your business?

By / / Collaboration, Communication, Complex Selling & Transactional Selling, CRM, Sales Consulting, Sales Forecasting, Sales Measures - Inputs & Outputs, Sales Pipeline, Sales Planning, Sales Relationships, Sales Strategy, Strategy, Value Proposition & Value Add

First of all what does CRM stand for? CRM = Customer Relationship Management.

The concept of CRM has been around for a long time. The original form of CRM was a manual card system kept by a sales person that usually sat on the sales person’s desk or alongside them in the car. These client cards sets were very valuable to the sales person as this is where they kept important customer information such customer contact details, key contacts in the company, a running commentary on their activities, personal and product preferences, buying patterns, business connections and so forth. Each card …

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Why you can’t have a one-type-of-sales-person-does-it-all approach

By / / Recruitment & Sales Recruitment, Sales Assessments, Sales Consulting, Sales Skills, Sales Talent

I find it somewhat frustrating when people make simplistic claims and statements about salespeople like: ‘super sales performers are all risk takers and oblivious to rejection and failure’.

Statements like this are simply not true and trivialise the complex world of selling by trying to box people without proper analysis and insight.

There is a large body of research that shows there are many types of sales people for different types of clients, products, and markets. Just because a sales person may be excellent in one market may not mean they are well suited for another.

Take call centres for instance. If the …

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Create your ‘Ideal’ sales force blueprint

By / / Assessments, Competition, Complex Selling & Transactional Selling, Performance Management, Recruitment & Sales Recruitment, Role Clarity, Sales Consulting, Sales Culture, Sales Driven Organisations, Sales Excellence Acadamy, Sales Leadership, Sales Planning, Sales Psychology, Sales Results, Sales Talent, Strategy

Now is the time to rethink your sales strategy and your sales force. Design the sales force your business needs and get great results.

Tip: It’s all in the thinking and planning that happens before the execution.

To help you start your thinking and planning here are two case studies from our work files where the businesses got it right.

Story one: Transform your current sales team into a new sales team

“The Sales Culture transformation and competency project we worked on with you in 2008 has been such a great success for our team. The culture is now fantastic and the morale of …

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Success is a moving platform

By / / Brand & Reputation, Business Acumen, Competition, Complex Selling & Transactional Selling, Sales Consulting, Sales Culture, Sales Driven Organisations, Sales Excellence Acadamy, Sales Leadership, Sales Pioneer, Sales Relationships, Sales Strategy, Sales Training, Strategy, Sustainability & Environment, Vision, Mission & Purpose

Do you have the wrong sales team delivering your sales strategy?

Ask yourself the follow the questions:

  • How has your strategy and /or market place changed recently?
  • How have you seen the role of ‘sales’ change over the last few years in your industry?
  • How do your sales people compare to your competitors?
  • How do your sales people need to sell now?
  • How is your product offering behaving in the market place now? Was it once exclusive and now a commodity?

The definition of a ‘good’ salesperson is driven by many possible needs. Those needs are a function of industry standards, changing market conditions, competition, corporate strategy …

Success is a moving platform Read Post »

Leadership, Sales and a Clear Message

By / / Brand & Reputation, Communication, Ethics & Values, Marketing, Prospecting, Sales Consulting, Sales Culture, Sales Driven Organisations, Sales Leadership, Sales Strategy, Sales Training, Strategy, Success, Vision, Mission & Purpose

Welcome to 2009.

Over the summer break I was talking with a number of friends about what 2009 will hold for us, our families, our communities and our businesses. Without exception, we discussed the current and possible effects of the GFC (global financial crisis) on our markets and especially on our thinking and our actions moving forward. We discussed the importance of open, clear and honest communication and decisive leadership, clear goals and defining what we stand for.

We discussed the fact that it would be very hard for people to make ‘easy’ money this year i.e. playing the stock market, etc. …

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Costing cutting at the expense of sales? Bad move

By / / Coaching, Sales Coaching, Sales Consulting, Sales Leadership, Sales Planning, Sales Skills, Sales Strategy, Sales Training

I don’t know about you, but when markets start to tighten or when things feel a bit uncertain, instead of cost cutting and bunkering down, I have found that you need to do precisely the opposite. You need to invest in your sales efforts with good strategy, sales training, good sales management and good sales coaching.

I have experienced selling in tight markets over the years and found these times to be some of my most successful sales years. Why? Because I took advantage of everyone else’s pessimistic approach as they sat around complaining, and I got out there and learned …

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