Getting Sales Recruitment Right

By / / Assessments, Attitudes & Behaviours, Recruitment & Sales Recruitment, Role Clarity, Sales Assessments, Sales Consulting, Sales Psychology, Sales Talent

Your small business is growing and diversifying. You’ve experimented with bringing in an inexperienced sales person (who did not work out). You realise you need a more experienced direct sales person, but you don’t know where to go or what to look for.

All you know is you need a sales person who is able to prospect for, and win, new business opportunities on a consistent daily basis, however you are not really able to detail anything else. You know your recruitment approach is haphazard at best. And what’s worse, it’s costing you big time.

You are not alone. Many SMEs …

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Exceeding customers’ expectations?

By / / Communication, Sales Consulting, Sales Culture, Sales Skills, Sales Strategy, Teamwork

If I hear “Oh let’s exceed our customers’ expectations” one more time I will scream.

Usually my response is: ‘Why don’t we just meet their expectations in the first place?’ Too many times the marketing hype (the promise) does not always connect with the sales expectation set up by the sales team, which doesn’t always translate into a service experience we were promised in the first place.

We are often left disappointed, jaded and, if it happens more than once, cynical.

Too many of us have stories of where we have been let down by businesses not fulfilling our expectations. We see broken …

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