Sales Trend 1 – The Selling Better Manifesto

Sales Trend 1 of the Barrett 12 Sales Trends for 2018 Report is our Selling Better Manifesto. It talks about the Selling Better Movement and it explains why we have started it.

We have created The Selling Better Movement with the hope it will help people understand that there’s a better way of doing business.

A way in which we can all be prosperous.

The Selling Better Movement is an ethical and human-centred selling ethos underpinned by a practical selling philosophy.

The modern business landscape offers a world of possibility. More and more people are stepping out to unearth …

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Why you shouldn’t respond to every RFP and tender

Do you have clear criteria to assess the relevance and risk of every tender or RFP (request for proposal) that comes into your business?

Do you know how much it will cost you in terms of your time, effort, people resources and money to respond to a tender or RFP?

Do you know what the probability of you winning a tender or RFP is?

If you cannot answer these questions with hard facts and information you are likely to be putting your business at risk when it comes to responding to tenders and RFPs. And that’s even before you have won the deal.

Here …

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Why you shouldn’t let rudeness lead to the ruination of business and sales

In the midst of the trend and hype of ‘customer centricity’, ‘the customer experience (CX)’, ‘customer excellence’ and other such terms it appears there is something amiss – the rise and rise of rudeness, incivility, disrespectful behaviour, and the trend of behaving badly at work.

This is not a new phenomenon; however, it is reaching epic proportions and affecting many businesses, their staff, customers and suppliers as we speak with devastating consequences.

Ray Williams writing for ‘Psychology Today’ back in October 2016 said this: “Has incivility become the new norm in America? Fundamental ethical values such as respect, fairness, honesty, personal responsibility …

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Is an Organic Growth Strategy a better way to go?

How do I grow my business?

How do I get a better ROI?

How do I get more profitable sales?

How do I attract and convert more customer?

These are some of questions entrepreneurs, business owners, CEOs and sales leaders ask on daily basis. And rightly so. We need to ask questions of ourselves and how we run our businesses so as to be appraised of the better ideas that serve our goals and ambitions.

To keep me fresh, I like to read widely and most recently, while sitting on a plane to Sydney, I came across a very interesting McKinsey article about the various …

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I’m really frustrated because we could all achieve magnificent sales results if only…

I am, by nature, a realist optimist who looks at what we can do, how we can make things better and so on. But I don’t do things on a whim, my team and I study what is best practice and look to design, build and weave the various ingredients together to create cost effective, human-centred, strategy and process driven transformation frameworks and journeys that deliver magnificent results and highly capable people when it to comes to selling better.

So effective – cost wise and results wise – that it becomes a no-brainer.

Yet, too many business and sales leaders opt for …

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Professional Jealousy?

How those who shame others for selling themselves are the biggest losers

Let’s begin with a story about an excellent scientist. Someone so passionate and competent about his subject area that he happily and productively spent years studying the topic, getting to know it deeply and how it affects the world; how it is part of a broader system.

Then, with this great body of work and innovative ideas to share, he happily and proactively goes about meeting, informing and persuading key people as to the importance of his ideas and how these ideas can change things for the better.

The target audiences …

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Back to sales basics

I like to keep on top of what is current, what is emerging, and what is still an idea. This is why I make time each week to do research as it helps me navigate my way around the present and into the future. However, I am finding there is so much to read, so much to get my head around, and so much to integrate into my business that it can take up a lot of time… and it only seems to be increasing.

This is why I want to get back to basics.

As I wade through all of the …

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The Flight to Ethical Selling – how the banks can avoid a royal commission

Everybody lives by selling something and so it is true for the banks and financial services businesses; however, it seems that too many people in some divisions of some of the banking, financial planning and insurance institutions have confused ethical selling with unethical selling practices. Not all banks and financial institutions, mind you, but enough of the big ones to erode trust so badly that people are baying for a royal commission.

When I first started introducing the discipline of Selling to the Australian banking sector back in early 1990’s I was met with a ‘we don’t sell’ mentality even though …

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Why we can all benefit from thinking like a ‘freak’

Steven Levitt, the co-author of Freakonomics, SuperFreakonomics, Think like a Freak and When to Rob a Bank, defines thinking like a freak as: “…putting away your moral compass and not worrying about what the answer “should” be, but focusing on what the answer really is. It means thinking hard about causality. It means going beyond the obvious to consider all the possibilities — but still being willing to accept the obvious.

When businesses, and especially, sales teams and salespeople come across challenges, they usually try to solve them by using the same parameters and approaches they had used in past, but …

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It’s time to be taken seriously – no more Harvey Weinsteins please

In October 1983, I found myself in the clinical room of a middle aged medical doctor whom I was meeting for the first time. I was not a patient, I was a 21 year old medical sales representative doing her job.

He was a doctor in my sales territory. I was new to professional selling. I was on my own. Nothing unusual here except that when I came into his room and sat down, he stood up and went to lock the door then came over to me, sat down beside me and attempted to hand me a glass of whisky.

I …

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