Brand and Purpose Come Together

By / / 12 Sales Trends Pages Category, Brand & Reputation, Ethics & Values, Marketing, Vision, Mission & Purpose

Sales Trend 7 of the Barrett 12 Sales Trends Report for 2019 is about how purpose, employee and customer experience, and the promises you make contribute to the brand result.

By guest author, Michel Hogan, Brand Counsel.

While the general thinking about brand remains dominated by marketing tropes of visual identity and high-profile campaigns, among the logo makeovers and high-profile ad campaigns a shift is happening to a broader and more encompassing view.

The evolving nature of brand will continue in 2019, and both organisations and individuals will need to grapple with the move beyond markers of …

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Engaging with words and stories to find common ground

By / / Attitudes & Behaviours, Collaboration, Common Ground, Environment & Sustainability, Ethics & Values, Gratitude, Opportunity, Sustainability & Environment, Trust, Wellbeing

Using words & stories to find common ground & progress towards a better future together

As mentioned previously, finding common ground is indispensable to our progress, especially if we are to move forward as communities and solve the most pressing issues we have to deal with as humans inhabiting an abundant but vulnerable and finite planet.

In this article we explore how words, language and the stories we tell can help us find common ground or tear us apart, and look at some examples to demonstrate how things can go either way.

Have you ever shared a story or anecdote that sounded perfectly …

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Why ‘Coaching with Compassion’ leads to healthier coaches

By / / Attitudes & Behaviours, Coaching, Education in Sales, Emotional Intelligence, Ethics & Values, Gratitude, Resilience, Sales Coaching, Sales Culture, Wellbeing

At Barrett we are very mindful of our coaching approach and the well-being of the coaches and coachees. Read what Jens Hartmann, our head of Learning and Development has to say about this.

‘Coaching with Compassion’ not only is better for the coachee, it has health benefits for the coach as well

Let’s say you’re a sales leader, and you have the opportunity to coach a salesperson who has a decent track record. This has been their week:

Some big deals are taking more effort and time to close than expected; there’s pressure to close deals before the end of the …

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Why should I give a damn about you?

By / / Attitudes & Behaviours, Collaboration, Common Ground, Environment & Sustainability, Ethics & Values, Wellbeing

The Common Ground Series – Part 2

As mentioned previously, Finding Common Ground is about exploring shared interests, beliefs, or opinions between two people or groups of people who may disagree about most other subjects.

In a world where the media, governments and self interest groups are portraying, more often than not, a polarised ‘us’ versus ‘them’ narrative, even though many of us go about our day-to-day interacting with all sorts of people from all sorts of backgrounds, it’s even more important that we resist this divisiveness and work together to find common ground for the common good.

Why?

Octavio Paz, …

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In order to progress we must first find common ground

By / / Attitudes & Behaviours, Collaboration, Common Ground, Communication, Environment & Sustainability, Ethics & Values, Life Skills, Sustainability & Environment, Wellbeing

The Common Ground Series – Part 1

Common ground: shared interests, beliefs, or opinions between two people or groups of people who disagree about most other subjects. (Cambridge dictionary)

Finding common ground is indispensable to our progress, especially if we are to move forward as communities and solve the most pressing issues we have to deal with as humans inhabiting an abundant but vulnerable and finite planet. This matter affects us all, in all aspects of our lives and as such it is a topic worth exploring and understanding in more depth. This article is the first in a series about progress …

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The Power of Assumptions

By / / Attitudes & Behaviours, Brand & Reputation, Communication, Customer Service, Ethics & Values, Sales Skills, Sales Tips
By guest writer Jens Hartmann, Head of L&D, Barrett

Driving away customers

Have you ever come across a salesperson making assumptions about you, your needs and expectations, or your experience? Then you are probably aware of how powerful these assumptions can be – at driving you away as a customer.

We experienced this recently. While undergoing renovations on our home, we ordered a new bathtub -stand alone, a very plain and symmetrical design – straight from a local manufacturer. However, when it got delivered after some 2 months or so, towards the end of the bathroom renovations as planned, it was not symmetrical …

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How to make informed Buying & Voting decisions in a sea of Biased & Fake News

By / / Attitudes & Behaviours, Buying, Ethics & Values, Life Skills

In a world filled with so many opportunities, choices and facts there are also equal amounts, if not more, of biased news, fake news and fads, which now make it that much harder to make sound decisions, buy or purchase anything or vote with confidence.

The internet and, more specifically, social media is flooding us with so much information that it is screwing up with what I call ‘our bat radar’ – our ability to make informed decisions about whatever is important to us.

Many people are vying for our attention, our spend and our votes. And it seems many will do …

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2019 Sales Trends Event  – Trust me, I’m in Sales

By / / Attitudes & Behaviours, Brand & Reputation, Business Acumen, Collaboration, Environment & Sustainability, Ethics & Values, Gratitude, Innovation, Opportunity, Optimism, Procurement, Sales Consulting, Sales Leadership, Sales Pioneer, Sales Research, Sales Trends, Selling Better, Strategy, Success, Sustainability & Environment

On 27 March 2019 we hosted our 7th Sales Trends Business Breakfast celebrating the 10th edition of the Barrett Annual 12 Sales Trends Report with Trust as our central theme.

Over 120 people attended the event, mostly business people but we also had the Year 11 International Baccalaureate Student Representatives of the Melbourne Montessori School attend to further their knowledge and education as they study Business Management.

The attendees heard from our special guest speakers, Suzanne Paynter, Strategy and Policy Advisor for the Future Business Council, and Andrew Smith, Head of Business Customer at Bendigo and Adelaide Bank, and myself, where we …

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It all starts with Opportunity

By / / Attitudes & Behaviours, Communication, Ethics & Values, Gratitude, Opportunity, Optimism, Resilience, Success

Life is all about opportunity.

It’s about the choices we make on a daily basis.

We are all presented with opportunities every day whether we see them or not.

Some people are lucky enough to have opportunities served up to them on the platter of life not having to work very hard for them. And even then, these people may not realise their opportunities and let them sail away.

While others are given very little or nothing by way of opportunity, yet they are determined to make the most of their abilities and surrounding circumstance to create and realise opportunity where none may have …

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If I was Prime Minister for a day

By / / Environment & Sustainability, Ethics & Values, Innovation, Opportunity, Vision, Mission & Purpose

Imagine you are asked to complete the statement ‘If I was Prime Minister for a day…’ what would you say?

It is a very interesting task. It gets you thinking big. It got me thinking big.

So in honour of International Women’s Day, 8 March 2019, I thought I would share with you my response to that statement and I encourage women, men and children to reflect on what they would say too. It can make all the difference to the choices we make in life and business.

In November 2014, I was invited by the then Federal Minister for Small Business, Bruce …

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