The cost of poor sales selection

Have you ever done the math on how much sales recruitment costs you, especially when you get it wrong?

If you are like most managers then chances are you haven’t. So let’s consider the costs, overt and covert, involved in sales recruitment.

If you don’t know it already, sales recruitment is one of the toughest assignments around. I know this firsthand, as I was in this role for over 8 years with a leading consultancy and recruitment company. During this time, I interviewed about 8,000 sales people face-to-face in the technical, industrial, medical, and scientific industries. Remember, this is not counting all …

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Exceptional Prospectors

  • “My most important appointment is prospecting and I do it first up every day.”
  • “I qualify all leads I generate and have an approach to handle those that aren’t ready yet.”
  • “People appreciate a professional sales approach and are able to make an informed decision to say ‘yes’ or ‘no’ because I clearly explain, up front, my reason for contacting them using a customer centred approach. They need only say ‘no’ if they’re not interested.”
  • “I have a list of categorised prospects or influencers and a set approach for each category.”
  • Is this what you say, and how you feel and act about prospecting?

    These …

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    Be Consistent & Keep Your Customers Happy

    One of the things that frustrate me the most as a customer is inconsistent service standards, inconsistent procedures and people’s inability to deal effectively and honourably with different types of people. If left unchecked this leads to confusion, frustration, wasted time, wasted effort, impaired brands and reputations, lost revenue and lost customers.

    These issues don’t seem to be as much of an issue when you deal with very small companies because usually everyone knows what everyone else is doing and how it should be done even if it is only via word of mouth. However as businesses expand and …

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    Broken Promises & Bagging the Competition

    Watching the antics of all the parties in the Federal Election, especially the two major parties, and how they go about trying to convince the electorate to vote for them, has reminded me about what NOT to do in sales:

    • Make promises you cannot keep
    • Bag the competition

    Nothing irks customers more than sales people overstating their capabilities and making claims and promises they cannot keep or live up to. It’s the fastest way to break trust and leave customers doubting you and your business. Making grand claims with little or no substance is foolish at …

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