Be Consistent & Keep Your Customers Happy

By / / Brand & Reputation, Collaboration, Communication, Competition, Customer Service, Sales Culture, Sales Driven Organisations, Value Proposition & Value Add

One of the things that frustrate me the most as a customer is inconsistent service standards, inconsistent procedures and people’s inability to deal effectively and honourably with different types of people. If left unchecked this leads to confusion, frustration, wasted time, wasted effort, impaired brands and reputations, lost revenue and lost customers.

These issues don’t seem to be as much of an issue when you deal with very small companies because usually everyone knows what everyone else is doing and how it should be done even if it is only via word of mouth. However as businesses expand and …

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A view for the other side

By / / Brand & Reputation, Complex Selling & Transactional Selling, Customer Service, Negotiation, Procurement, Sales Driven Organisations, Sales Relationships, Sales Skills, Sales Strategy

An Audience with Procurement Part 2

Following for last week’s piece on Procurement, I promised I would delve further into the view from the other side of the table and how, we, as sales people, view procurement and some of the practices which help or hinder sales and partnership effectiveness. And what our common enemy is.

So let’s take a look at the other side of the table.

Many a seasoned sales person can tell you story after story about the ‘Gunna Gunna’ customers:Gunna do this, gunna do that be it never goes anywhere.

Customers who spend very little with us but take …

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An Audience with Procurement

By / / Brand & Reputation, Negotiation, Procurement, Sales Relationships, Value Proposition & Value Add, Vision, Mission & Purpose

Recently I was approached by the head of CISP Australia (Chartered Institute of Purchasing and Supply) www.cipsa.com.au (broken link), Jonathan Dutton to be their after dinner speaker at the Women in Procurement Conference on 19 June 2008.

This was a new event on CIPSA’s calendar which provided a unique educational and networking opportunity for those interested in the advancement of women within the procurement profession. While procurement has traditionally been a very male-dominated profession, an increasing number of women have achieved success and recognition in recent years. The conference aimed to examine the challenges women face as they try to make …

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Culture and Communication

By / / Brand & Reputation, Communication, Sales Culture, Sales Driven Organisations, Sales Relationships, Value Proposition & Value Add

Selling and servicing across cultures is more common now than it has ever been. And as more and more of us come across international sales opportunities I thought it would be worth while looking at some of the challenges we may come across when trying to communicate effectively cross culturally in sales or other business areas.

In many of the articles I have written I advocate for open, honest, trust based relationships. And I still do, however being a direct, no-nonsense, tell-it-like-it-is person that is what I value most. Therefore, by contrast, I can often find indirect, seemingly non-committal, …

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Sustainability – the new criteria

By / / Brand & Reputation, Ethics & Values, Sales Strategy, Sustainability & Environment, Value Proposition & Value Add

What is your position on SUSTAINABILITY?

What community improvement activities is your company involved with?

These are questions, among many others, that my team and I are responding to for a Request For Proposal (RFP) document for a sales training project with a large Australian Corporation. This is the first time we have been asked to respond to these questions in a formal manner and legitimise our position on ‘sustainability’. As sales people and as business owners, not only are we being asked to legitimise our product offering, our service standards, etc. we are now required to articulate our stand …

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Great Story Tellers

By / / Brand & Reputation, Communication, Marketing, Sales Skills, Sales Talent, Value Proposition & Value Add, Vision, Mission & Purpose

I have noticed that good sales people are often great storytellers. They have the ability to find the right story to resonate with your situation.

They speak from experience and you know they know their stuff. They can paint a picture that is your picture and get you visualizing success in partnership with them.

They seem to be able to connect disparate situations, events or feelings and find the common thread that binds them all together – together for you to connect with. And even if the story they are telling is not directly relevant to your business or market, the situation …

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We’ll meet again!

By / / Attitudes & Behaviours, Brand & Reputation, Ethics & Values, Networking

Ever been treated with an attitude of indifference? Ever been ignored as a customer because you didn’t look the part or didn’t fit the stereotype of a typical buyer? Ever been fobbed off in favor of someone else because you are (supposedly) not famous enough, well connected or prestigious enough to do business with?

The world is littered with stories of people who were passed over and ignored by judgmental, blinkered sales people only to take their business somewhere else where they were treated with respect and were able to buy what they wanted despite how they may have appeared to …

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The Law of Reciprocity

By / / Attitudes & Behaviours, Brand & Reputation, Emotional Intelligence, Ethics & Values, Mindful selling, Sales Relationships

Starting out a prospecting call or receiving a customer call with a negative, resigned or flat, uninterested attitude will not inspire anyone and more than likely lose you customers. I find people are often very unaware of just how they come across to other people and then act surprised when people are rude to them or treat them with indifference. They do not seem to realise that they are often the cause of the response.

One of the key challenges of being in a customer-facing role (sales, customer service, technical support, etc.) is that you are not in control …

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Contact vs Connection

By / / Brand & Reputation, Collaboration, Emotional Intelligence, Mindful selling, Networking, Sales Relationships, Value Proposition & Value Add

Know the feeling when you make contact with someone and you both promise that you will keep in touch but never do? Or someone you met briefly at a function, where you exchanged business cards, calls you up asking for one favour after another never seeming to return the favour? Or others still who seem to make friends with you only to use you to get to someone else and drop you and soon as they do? Well you are not alone. These are some of the pitfalls when it comes to networking and …

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Trust-based relationships

By / / Brand & Reputation, Collaboration, Customer Service, Ethics & Values, Networking, Prospecting, Sales Relationships, Sales Results, Sales Skills, Sales Talent, Up-selling & Cross Selling, Value Proposition & Value Add

I typed ‘Sales’ into youtube.com the other day just to see what was on offer. I have to say that some of the initial videos displayed on the front page were very disappointing indeed, especially when it came to building trust-based relationships with clients.

One well-known speaker was spruking ways to get your prospect to call you back. His idea was to leave a provocative half message that said something along the lines of “I’ve just been speaking to your competitors and they said you are in big ” then he suggested hanging up before you competed the message. …

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