In 30 seconds
The Problem: Enterprise deals now require 6-10 stakeholders to align, each with competing priorities and different risk lenses. Deals don’t die from “no”, they die from gridlock. Your champion loses momentum, phantom vetoes appear, requirements creep, and priorities shift. Meanwhile, AI procurement tools filter you out before humans see your proposal.
The Shift: Committee selling isn’t a sales problem, it’s an operational one. You can’t out-hustle complexity with individual heroics. You need systematic frameworks.
The Solution: Map power structures, not org charts. Build coalition strategies … read more by subscribing.
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