In 30 seconds
The Problem: Most sales playbooks were built for a world that no longer exists. They’re linear, assume predictable buyer paths and universal cold calling success, and were designed before AI, before digital and in-person merged, and before buying committees exploded to 10+ people. Teams often confuse sales process (the stages), sales methodology (the philosophy), and sales playbook (the complete navigation system bringing both together).
The Shift: From static step-by-step sales guides to comprehensive sales navigation systems. Your sales process is the map, your sales methodology is the compass, your sales playbook is the complete navigation system. “Add AI” bolted onto old processes doesn’t work. The entire system needs redesigning for how business actually gets done now.
The Solution: Build a 2026-ready sales playbook that’s digitally integrated from the start, navigates buying committees not single decision-makers, embraces AI as a capability multiplier, and is customised for your market and team. Use summer to get sorted in January, train in February-March, and hit Q2 ready to dominate.
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