
In 30 seconds
Key Takeaways:
The Problem: Most B2B teams are dabbling with AI but lack confidence in using it effectively. Without clear government regulation, businesses need practical frameworks for ethical, safe AI adoption.
The Shift: AI has made transactional selling obsolete. The future is a Human-AI Partnership: AI handles foundational tasks (Organising, Researching, Planning) while humans focus on Value-Based Selling and genuine human collaboration and engagement that builds trust and uncovers genuine needs and solutions that forge viable healthy partnerships.
The Solution: Success requires upskilling teams in effective AI use across four key areas (Organising, Communication, Researching, Planning) while establishing ethical guardrails and understanding how to de-risk AI supply chains.
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