In 30 seconds
With Gartner predicting in the near future that 80% of B2B sales interactions between suppliers and buyers will occur in digital channels, reflecting a substantial move towards digital-first engagement, Digital Stagecraft is an essential skill set combined with critical soft skills we need to master if we want to sell effectively in a hybrid world. Digital Stagecraft, a term I developed to describe this vital skill set, is about commanding your online and virtual presence with finesse—grabbing attention with polished pitches, building trust through clear messaging, and converting interest into action with seamless virtual tours or demos. In hybrid selling, stage management is key: good lighting, crisp visuals, and interactive tools keep audiences hooked, reflecting a substantial move towards digital-first engagement. At Barrett, we help sales teams and businesses master this craft, blending tech and strategy to create captivating experiences. Our goal is to help you shine on the digital stage and drive results, wherever your audience is.
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