
This is Trend 8 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here.
In 30 seconds
Sales and customer service need to work in harmony for outstanding results and client engagement. Sales drives revenue and provides market insights, and customer service offers client support, ensures quality, and focuses on retention. Their collaboration is vital, ensuring smooth client handovers, a robust feedback loop, and identifying cross-selling opportunities. Together, they cultivate client loyalty, resolve issues efficiently, and uphold a customer-centric approach. This collaboration is the cornerstone for business success, impacting client satisfaction, revenue growth, and the overall positive reputation of the organisation.
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