In 20 seconds
Small businesses beware. Big company contracts often favour the buyer. Watch out for red flags like unfair IP ownership, exclusivity clauses, and unclear payment terms. To negotiate a fair agreement, research industry practices, seek expert advice, build relationships with the procurement team, and be prepared to walk away if needed. Protect your IP and business, even against what it can look like tempting offers. Don’t be afraid to stand up for your business’s worth.
In (just over) 2 minutes
At the heart of Barrett’s Selling Better philosophy is creating the conditions for a fair exchange of value and mutual prosperity between buyer and seller. However, we know that not all relationships are created equal which is why we want to tackle the important … read more by subscribing.
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