Updated: February 2023
Case Study – Multinational Client B2B team
In February 2020 – before many of us knew we were not going to be able to work in person face-to-face over 2020 and 2021 – we were contacted by the Vice President – Sales & Business Development of ACG, a multinational supplier to the pharmaceutical and healthcare industry. One of their four divisions was looking to become one of the top players in the world for their category and to achieve that they needed to raise the level of professionalism in their sales team and leaders including transitioning from transactional to true solution selling, achieving higher conversion rates and share of wallet, building client centricity, increasing customer loyalty, and creating sustainable … read more by subscribing.
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