It’s that time of the year again when businesses start budgeting for the next financial year, and with that many wonder how much they should spend in sales training. Of course, the answer to the question is different for each business, but using a simple example, here are 3 basic options currently widely available and the results you can expect from each:
Do nothing but expect improved results
Hope is not a strategy.
Investment: zero.
ROI: uncertain
This is still very common across businesses and prevalent in a number of industries because they either treat selling with disdain or see it as being personality-driven rather than a profession to learn and master.
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