In August 2020 I wrote an article about where businesses had been exposed during the pandemic crisis.
At that time, having conversations with business leaders across Australia and internationally, we found the following 11 ‘cracks’ as the most common to have appeared in their sales systems:
CRM – The lack of quality and accuracy of customer data
No Sales Strategy – zip, nothing, zero
A reactive and short-term approach to sales
No proactive prospecting activity, capability, and discipline
Lack of support and training for sales team to help … read more by subscribing.
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