The traditional season for national sales conferences in Australia is in January and February, however it’s been a bit tricky to host this kind of events over the past two years, for obvious reasons.
With optimism in the air in late 2021 for a sales conference season in 2022, all hopes were dashed as the Omicron wave halted these plans, pushing sales conferences out a few months, or seeing them cancelled once again.
But why place so much importance on sales conferences in the first place? They are expensive to host, and they take salespeople off the road when they could be selling. They are a nightmare for those who have to organise them. And they can also be seen as a one hit wonder making little impact, but more about this point later.
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