Trust is a vital element in our lives and, as such, it has been studied and debated for centuries.
Trust is the belief that someone or something is honest and will not harm you, or that someone or something is safe and reliable. Trust is necessary to the ongoing wellbeing of societies including business.
For the purposes of this report, we have contained trust to the business environment.
We have chosen to use the definition of trust that has been promoted by the Harvard School of Business, which is that for trust to exist in any given situation the following 3 elements have to be present: authenticity, empathy and logic. If any of those is not there or is at risk, trust is threatened.
That being said, we believe trust is the heartbeat of business.
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