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Sales Trend 6: Moving CX & HX – really it’s all about people now

Sales Trend 6 of Barrett’s 12 Sales Trends for 2018 is about the ‘human experience’ in businesses and sales.

The terms Customer Experience and Customer Centric have been around for some time. These terms are now referred to in shorthand as CX. Now a new term is emerging – HX, the Human Experience.

What does all this mean? Aren’t they the same thing?

This sales trend explores the terms CX and HX and helps put into perspective the old and the new when it comes to creating a competitive winning edge in sales and business.

Let’s look at some definitions first:

In commerce, customer experience (CX) is the product of an interaction between an … read more by subscribing.

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