In this sales trend from the Barrett’s 12 Sales Trends Report for 2018, David Hubbard explains what sales and marketing can do working together to excel at generating revenue.
Who’s in flux? The Buyer. They have dramatically changed how they identify, evaluate and purchase solutions over the past 10 years, and they continue to evolve. Every member of the buyer team for B2B and considered B2C purchases has instant mobile access to the information they need throughout each stage of their purchasing process. Even when they are fully engaged with us, they are constantly interacting with our competitor’s information.
As a result, Marketing and Sales are in flux. Marketing and Sales organisations … read more by subscribing.
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