Fact – every business executive is a consumer.
Fact – every consumer, certainly here in Australia, is exposed to a barrage of discounting and sales offers from the retail sector.
In fact, on any given day, whether on TV, radio, billboard or online, we are bound to be exposed –in our experience- to at least 5-10 “discounting sales” or “discounted special offers” that are being promoted by companies selling everything from food to solar power, new homes to motors cars, from beer and wine to computers.
You have to wonder whether these retailers (and their advertising agencies) realise the damage they are doing to their credibility and by extension, to the credibility of salespeople in the Business-to-Business (B2B) and the industrial sectors.
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