Sales Trend 4 from our 12 Sales Trends for 2017 report explains why to have extraordinary sales teams and operations, we have to embrace complexity.
As John Lord[1] said “Perhaps a greater understanding of what I am saying might be obtained by exercising a greater willingness to think more deeply”.
Regrettably, most organisations ONLY view their sales operations as tactical linear functions of the value chain—and while sales teams need to get up close and personal on a tactical level with customers, if sales is only viewed through the overly simplistic lens of “foot soldiers selling products” then these organisation are doomed to … read more by subscribing.
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