Do you frequently discount to win business? Does your brand seem to matter less to customers today? It’s no wonder. Customers can do a Google search of your product or service and, within minutes, learn about your product, your competitors, what customers think of you, and find the lowest prices. So, with this kind of information at their fingertips, why would they need to meet with a salesperson?
It’s a critical question in today’s selling environment – and one you need to think about if you want to sell better.
In recent observations done by Barrett we noticed a curious common characteristic – customers, faced with several competitive offerings, could find no difference between them except price, … read more by subscribing.
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