It has been a long held belief that extroverts made the best salespeople; the gift of the gab, being charming and persuasive, telling a good story, people oriented and friendly, and all that. However, given the complexity of our world and the ever increasing need to make well informed decisions and manage risk before we buy, our warm, chatty, convivial friends may need to learn a lesson or two from the more ambiverted/ introverted types many of whom are deep thinking techies, geeks and nerds. More about the value of introversion in next week’s piece.
Let’s look at the merit of nerd-geek lead sales recovery first.
The 21st Century world is getting more difficult to navigate. Gone are the days of being first to market with a new product and having a reasonable lead time … read more by subscribing.
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