Every business needs to prospect for new clients and customers, even non salespeople often need to reignite past business relationships and form new ones, internally or externally. You don’t need to be the primary salesperson or business development manager to be required to prospect well. Any call you make to another person whose attention you need to grab and focus on what you have to offer or propose is technically a prospecting call.
Prospecting is the identification and pursuit of new opportunities.
In sales, it is the pursuit of new business opportunities in either new or existing accounts.
In other business roles it can be the pursuit of opportunity with a colleague in another … read more by subscribing.
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