Many so called “experts” claim that there are two types of salespeople – Hunters and Farmers.
Salespeople, so these experts claim, are either one or the other. Consequently they fit one sales position or another. In our experience, having spent decades working with salespeople at every level in a wide variety of segments, salespeople don’t fit into these neat stereotypes.
The myth about Hunters and Farmers in Selling has been overtaken by a business reality.
Before we crack the myth let’s take a look at where the concept came from in the first place.
The person credited with starting the concept of ‘Hunters and Farmers’, which has been … read more by subscribing.
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