This series of ‘Survival of the Adaptive’ articles will look at the key things we need to do as sales teams to contend with the many changes afoot in our 21st century world and market place.
Part 2 is all about developing a well-informed sales force
A decade ago, when traditional product-pushing sales were all that mattered, most sales leaders employed and trained well motivated salespeople – usually with what they referred to as “industry experience”. Today that is hardly enough!
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