It’s time for Hybrid Sales Teams & Hybrid Businesses

There comes a time when we realise that amidst change we cannot keep living the old way, doing the same old things expecting different outcomes.

This time has come for Product Selling. Product or Transactional Selling, especially in B2B and complex B2C, is now obsolete.

However, the amount of product companies that are now finding they are rapidly losing margins and being reduced to commodity traders is staggering. We have the makings of a perfect storm where customers are taking full advantage of these conditions at the expense of the product companies.

Many product companies have fallen prey to the ‘ … read more by subscribing.