Hanging on the old Product Selling paradigm is precisely the way to go out of business in the 21th Century.
You can see it happening as organisations everywhere undergo breathtaking changes. Their products are changing. Their markets are changing. Their customers are changing. Their leadership management philosophies are changing. Their values are changing. Their focus is changing.
Now, more than ever before the accepted ways of doing business are shifting. Old institutions are crashing and dying. Trusted names of yesterday will not live to see the future. Why? Because many of them failed to keep pace with changing consumer demands, values and needs. Hanging onto the past, they were blinded by leadership nearsightedness — leaving them weak. They are left wondering where … read more by subscribing.
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