Salespeople In The Deep End (Again)

Last week I received a call from a woman (let’s call her Tracy for the purpose of this article) desperately seeking help on how to sell.  Tracy had been in her role for 5 months and all that time had not received any guidance, advice, coaching or support from her managers on how to sell her products or who to sell them to. She had never been in a sales role before and did not work in the vicinity of the head office.  She was out there on her own with some product samples, a standardised introductory letter and her wits. All … read more by subscribing.