“So what do you do?”
How many times have you been asked that question? At a networking function, a business event, at a BBQ, in the elevator, anywhere?
How did you go answering the question?
You may have nailed it in a clear succinct sentence or like many people you may have stumbled, paused, gather your thoughts and then launched into a jumbled monologue about what you do and how you do it that ended up either boring your questioner or losing them in the details.
Sound familiar?
Many people find it difficult to articulate what they do in a simple easy to understand statement that is delivered with sincere confidence.
This statement is often referred to in … read more by subscribing.
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