Is anyone listening to me?

We’ve talked long and hard about how sales people need to listen, listen, listen to the client.  Not just hear but really listen to what is being said, how it is being said and so forth.  Seeking to understand your clients and prospects is critical to any effective sales relationship. However, we talk very little about how sales people get others listening – meaningfully – to them.  Let’s face it, you need to have something to say once you have worked out how you are going to help your prospect or client. How you present what you have to say and how it is received can be a hit and miss affair.  So … read more by subscribing.