This article first appeared on June 12, 2013 on BRW (now closed magazine as of 2016)
Professional services providers face a challenge that many within the sector are struggling to come to terms with. For centuries the sector – comprising doctors, lawyers, accountants engineers and the like – enjoyed a somewhat exalted position in society.
Ignorance among the general populace, fuelled primarily by the high cost of education, made studying to be a doctor, lawyer or other profession out of the reach of most, and created an impression that being a professional made the individual somewhat special.
However today, wide, relatively easy access to education and the internet has reduced (if not entirely eliminated) the barriers. A wider general knowledge and more … read more by subscribing.
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