First, people buy the salesperson

Here’s a simple reality… Prospects and customers buy the salesperson first during every sales call – or they don’t buy at all.

In any major sale, especially Business-to-Business (B2B) or complex Business-to-Consumer sales, the prospect or customer makes a predictable series of buying decisions that lead to a final purchasing decision. The first and perhaps the most important of these is:

                ‘Do I buy what this salesperson is saying?’

This decision is always made before the prospect or customer will seriously consider factors such as your product or service offering and price.  Yet many … read more by subscribing.