I was impressed by a brief but excellent ABC News Video on the impact of social media on a business’ reputation and brand, especially when things go wrong and that to reduce or eliminate any negative publicity issues to begin with starts with something rather old fashioned – delivering Service. This got me musing about and the importance of good ‘ol fashioned customer service’ and what it really means today in a digital world. The team has proposed we adopt C.A.R.E. as our mantra.
What is C.A.R.E. about?
Everyone knows that delivering good customer service is a fundamental building block. Here’s the challenge… If everyone knows … read more by subscribing.

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