Do you miss out on growing sales because your clients’ pigeon hole you?

Do you have trouble introducing your clients to new products and services? Does their memory seem to spring back to what you used to do or your initial offering to them? Do they seem to pigeon hole you in a certain category, unable to see or acknowledge that you offer other products or services?

This is a common problem for many businesses especially when they start out as one thing and evolve into something more than a ‘one trick pony’. For instance, one of our client companies has recently merged their new product business with their service and spare parts business requiring their sales people to promote and sell both offerings. They are finding that their clients are having trouble incorporating the new model in their perceptual bandwidth. Like Pavlov’s Dogs or a rubber … read more by subscribing.