I recently had the opportunity to MC and attend the “Optimising the Sales Force Conference – OSF2010 (website delete)” which was the follow up to the inaugural OSF2009. Building on last year’s success, this year’s conference was attended by over 120 high level sales leaders across Australia. Once again I was privileged to be part of the panel of international and local experts presenting on this year’s topic, Sales Transformation.
This was the second time in Australia that we have had the op
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