We want more than a script

Hundreds of thousands, if not millions of sales people around the world use sales scripts. Used properly, sales scripts act as scaffolding or bridgework to earn us the right to have a meaningful discussion with our prospecting customers, members, donors or subscribers. The sales script is a well constructed set of guidelines that support us when we prospect.

Good sales scripts:

are purposeful – have a clear reason why you are calling someone;
use language the customer understands;
are designed for the benefit of the listener with it always being “the prospects choice” to accept or … read more by subscribing.