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Do you have difficult clients or are they just different?

Style adaptability is where a person can read another person’s preferred communication style and adjusts their own communication style to that of the other person, thus making shared communication and understanding easier. It is imperative to the principle of exchange and critical to any sales role, yet it is often one of the most poorly executed skills.

Time after time we come across teams of sales people who have no conscious idea about how to adapt their style to that of another. Instead when they come across differences, communication usually breaks down and they will speak about the other using derogatory terms such as calling them an idiot, or moron, etc. Sound … read more by subscribing.

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