Starting out a prospecting call or receiving a customer call with a negative, resigned or flat, uninterested attitude will not inspire anyone and more than likely lose you customers. I find people are often very unaware of just how they come across to other people and then act surprised when people are rude to them or treat them with indifference. They do not seem to realise that they are often the cause of the response.
One of the key challenges of being in a customer-facing role (sales, customer service, technical support, etc.) is that you are not in control of the conditions that you face when doing your job. However, the one thing that you are in control of is your thoughts and consequently, your behaviours and attitude.
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