How many of us have been in business for a while and things have been going along smoothly, sales coming in, customers are happy. Then you notice that you are not winning the business you used to win.
In fact, you notice some of your customers are using new players in the market place when they once used you, or they are not doing anything at all. You follow up and find out that your clients are keen to work with the new players because they bring something different, new or unusual. Or they are distracted by other things.
Initially, you may take it as a personal rejection – “they don’t like me”. Then you stop the self-wallowing and realise that:
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