Costing cutting at the expense of sales? Bad move

I don’t know about you, but when markets start to tighten or when things feel a bit uncertain, instead of cost cutting and bunkering down, I have found that you need to do precisely the opposite. You need to invest in your sales efforts with good strategy, sales training, good sales management and good sales coaching.

I have experienced selling in tight markets over the years and found these times to be some of my most successful sales years. Why? Because I took advantage of everyone else’s pessimistic approach as they sat around complaining, and I got out there and learned how to survive and thrive in tight markets. While you may hear others saying things are bad and they can’t make any sales, you know there are still potential clients out there who need your … read more by subscribing.