In 30 seconds
The Problem: Most salespeople sabotage their credibility in the first five minutes. They over-apologise, fill time with aimless small talk, or launch straight into a pitch deck. The moment they do, they signal “vendor” rather than “trusted advisor” and lose the peer dynamic before the conversation even starts.
The Shift: The way you open a meeting sets the entire tone of the relationship. Advisors diagnose; vendors present. Your body language, your language, and your agenda-setting either earn you a seat at the table or confirm you were never meant to have one.
The Solution: Own the room from minute one. Replace apologies with anticipation, pivot small talk purposefully, frame the meeting as mutual … read more by subscribing.
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