A collection of interviews of recent times in varied topics, featuring our MD, Sue Barrett, as interviewer or interviewee.
Who is really paying for that $2 T-shirt
December 10, 2020 Sue spoke with Mitchell’s Front Page on The Pulse FM about the the need for businesses to be more accountable for their supply chains.
Who do we believe when everyone’s a Covid expert?
January 2021. Sue was interviewed by Glenn Johns for the Breakfast Show on 4KZ radio about the issue of missinformation and discussed what we ca do to make informed decisions.
What will traditional educational look like going forward?
January 2021. Sue spoke with Damien Fisher from Loving Life FM about the accelaration of changes in traditional classroom education brought about by the lockdowns.
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The Founder Trap – When Your Success Becomes Your Ceiling
In 30 seconds The Problem: You've built a $5M business on personal relationships and heroic effort - but that's your ceiling. 78% of companies with product-market fit fail to scale because the founder ...
Is your tech stack full but your calendar empty? Let’s talk about the Conversation Gap
In 30 seconds The Problem: B2B sales teams have world-class CRM systems and cutting-edge AI tools, yet pipelines are stalling. Research shows technology usage alone explains less than 1% of sales ...
The "Just" Trap: How Lazy Leadership Kills Sales Performance
In 30 seconds The Problem: Leaders use "just" language - "just use the CRM," "just focus on value" - which is lazy thinking disguised as decisiveness. This dumps complexity onto teams without frameworks, ...
Sales Telemetry: Why Excellence Lives in 273 Micro-Steps
In 30 seconds The Problem: Traditional "hero" sales models are fragile and unscalable. Personality-driven approaches leave organisations vulnerable when stars leave, and oversimplifying complex B2B ...
