A collection of interviews of recent times in varied topics, featuring our MD, Sue Barrett, as interviewer or interviewee.
Who is really paying for that $2 T-shirt
December 10, 2020 Sue spoke with Mitchell’s Front Page on The Pulse FM about the the need for businesses to be more accountable for their supply chains.
Who do we believe when everyone’s a Covid expert?
January 2021. Sue was interviewed by Glenn Johns for the Breakfast Show on 4KZ radio about the issue of missinformation and discussed what we ca do to make informed decisions.
What will traditional educational look like going forward?
January 2021. Sue spoke with Damien Fisher from Loving Life FM about the accelaration of changes in traditional classroom education brought about by the lockdowns.
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Sales Telemetry: Why Excellence Lives in 273 Micro-Steps
In 30 seconds The Problem: Traditional "hero" sales models are fragile and unscalable. Personality-driven approaches leave organisations vulnerable when stars leave, and oversimplifying complex B2B ...
The Simplicity Trap: Why Reducing Complexity Makes Selling Harder, Not Easier
In 30 seconds The Problem: Leaders confuse complexity with clutter. They think "making life easier" means cutting steps and removing structure. Result? They create a vacuum where chaos takes over. ...
31 Years of Selling Better: Why Your Seat at the Table Matters More Than Ever
In 30 seconds The Problem: Complex B2B sales requiring human relationships and risk navigation are being forced into transactional procurement processes designed to commoditize vendors and slash ...
Why Your Sales Playbook Needs a 2026 Upgrade
In 30 seconds The Problem: Most sales playbooks were built for a world that no longer exists. They're linear, assume predictable buyer paths and universal cold calling success, and were designed ...
