Preparing for your 2008-09 Sales Year

By / / Business Acumen, Sales Forecasting, Sales Management, Sales Measures - Inputs & Outputs, Sales Pipeline, Sales Planning, Sales Strategy, Value Proposition & Value Add, Vision, Mission & Purpose

If you haven’t already it may be worth your while to hold a formal review and business/sales strategy planning session with your team before the new financial year kicks in. Many markets have and are going through major changes and this requires us to be on our toes and ready for action.

The challenge for any business, especially those of us who run a small business with limited man power and resources, is to take the time out to work on our business and plan for the future rather than stay stuck in the day to day of our businesses. This …

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Contact vs Connection

By / / Brand & Reputation, Collaboration, Emotional Intelligence, Mindful selling, Networking, Sales Relationships, Value Proposition & Value Add

Know the feeling when you make contact with someone and you both promise that you will keep in touch but never do? Or someone you met briefly at a function, where you exchanged business cards, calls you up asking for one favour after another never seeming to return the favour? Or others still who seem to make friends with you only to use you to get to someone else and drop you and soon as they do? Well you are not alone. These are some of the pitfalls when it comes to networking and …

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Trust-based relationships

By / / Brand & Reputation, Collaboration, Customer Service, Ethics & Values, Networking, Prospecting, Sales Relationships, Sales Results, Sales Skills, Sales Talent, Up-selling & Cross Selling, Value Proposition & Value Add

I typed ‘Sales’ into youtube.com the other day just to see what was on offer. I have to say that some of the initial videos displayed on the front page were very disappointing indeed, especially when it came to building trust-based relationships with clients.

One well-known speaker was spruking ways to get your prospect to call you back. His idea was to leave a provocative half message that said something along the lines of “I’ve just been speaking to your competitors and they said you are in big ” then he suggested hanging up before you competed the message. …

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Networking

By / / Networking, Sales Relationships, Self Development, Value Proposition & Value Add

Although technology has become increasingly important in recent years, the importance of relationships in business has not changed. Upon reflection, it appears that we have taken the following path.

Technological Era ——> Industrial Era

In fact, it has been predicted that over the next ten to fifteen years, we will see a new era emerge; that being the era of the relationship in doing business. It is estimated that the relationships we have in business with our customers and within organisations will be the key differentiator for businesses worldwide.

…

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A Car Sales Story with a difference

By / / Attitudes & Behaviours, Sales Relationships, Value Proposition & Value Add

Is there such as thing as a ‘good’ car sales story?

My husband and I recently bought two new cars over the Christmas break. We initially went in to buy one car. It wasn’t a Christmas splurge if that’s what you’re thinking – nor was anything it like the recent press on luxury cars and their owners. We wanted to go smaller and greener for all sorts of reasons I am sure you can image and one of our cars was at the end of its lease. Having done our research, the ‘make’ of our last …

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Making the most of Up Selling & Cross Selling

By / / Sales Planning, Sales Results, Sales Skills, Up-selling & Cross Selling, Value Proposition & Value Add

Do you sell one thing and one thing only? Probably not. I suspect your business has a range of things it can offer. And I suspect that many of these things can be integrated together to make an end-to-end solution or various combinations that lead to much larger sales.

If this is the case, then how well are you selling in the size and scope of your business offerings?

Too many times sales people get fixated on the immediate sale in front of them not really seeing the potential of that sale now or into the future. If they would only ask …

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Don’t tell me it’s out of your control

By / / Attitudes & Behaviours, Brand & Reputation, Value Proposition & Value Add, Vision, Mission & Purpose

‘It’s out of my control.’ ‘I can’t do anything about it.’ ‘I’m just the sales person.’

Sales people who sell in equipment and service contracts take note. This story is about you and your responsibility to the customer for the life of the sale not just the initial sale of the machine and the signing of the contract.

The quotes above are what I heard this week from a sales person from a well-known equipment manufacture who sold us a complete equipment and service package 18 months ago. It certainly wasn’t what I wanted to hear. Without going into too much detail …

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You’re on show

By / / Attitudes & Behaviours, Brand & Reputation, Emotional Intelligence, Ethics & Values, Sales Culture, Sales Relationships, Self Promotion, Value Proposition & Value Add

Today people are looking for honesty and authenticity and do not have time to be misled. They want to work with people who are what they say they are. They are assessing your every word and action. They are looking beneath the surface and are wanting to see the real you.

Many people are now more wary about companies and sales people making big claims and promises with lots of ‘sizzle’. They are wary of the ‘charmers’ and the sales people after the ‘big kill’. What they are now looking for is the steak and all that comes with …

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Broken Promises & Bagging the Competition

By / / Attitudes & Behaviours, Competition, Ethics & Values, Value Proposition & Value Add, Vision, Mission & Purpose

Watching the antics of all the parties in the Federal Election, especially the two major parties, and how they go about trying to convince the electorate to vote for them, has reminded me about what NOT to do in sales:

  • Make promises you cannot keep
  • Bag the competition

Nothing irks customers more than sales people overstating their capabilities and making claims and promises they cannot keep or live up to. It’s the fastest way to break trust and leave customers doubting you and your business. Making grand claims with little or no substance is foolish at …

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Learn to say ‘NO’

By / / Attitudes & Behaviours, Call Reluctance, Communication, Ethics & Values, Resilience, Sales Skills, Sales Training, Value Proposition & Value Add

Giving away the margin and undercutting your prices because you can’t say ‘NO’ is no good for anyone. It devalues you, your product, and your market. If done on mass then customers expect ‘cheap’ all the time, not fully appreciating the real value of the products or services they buy. All you do is risk devaluing you and your business.

Just look at the ‘perpetual sales’ going in retail all the time. No one ends up making any money and people go out of business.

Let’s face it; there will always be someone offering their products or services cheaper than you. …

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