What’s the difference between a member, a client and a customer?

By / / Attitudes & Behaviours, Communication, Customer Service, Ethics & Values, Sales Culture, Sales Relationships, Sales Skills, Strategy

What’s in a name? Well, there seems to be some confusion in the market place around the terminology used to describe those people who pay us money for goods, services, experiences, donations, etc.

Different industries can have different terms for the consumers of their products and/or services. We see terms such as customer, client, patient, guest, patron, member, subscriber, donor, etc. used to describe a person who buys our products or services and intends to use them directly. In short, these terms are referring to the same person – the ‘end user’. However, not everyone ‘consumes’ our products or services or …

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We want more than a script

By / / Attitudes & Behaviours, Communication, Customer Service, Prospecting, Sales Relationships, Sales Skills, Sales Tips, Sales Training

Hundreds of thousands, if not millions of sales people around the world use sales scripts. Used properly, sales scripts act as scaffolding or bridgework to earn us the right to have a meaningful discussion with our prospecting customers, members, donors or subscribers. The sales script is a well constructed set of guidelines that support us when we prospect.

Good sales scripts:

  • are purposeful – have a clear reason why you are calling someone;
  • use language the customer understands;
  • are designed for the benefit of the listener with it always being “the prospects choice” to accept …

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Collaboration – The New Competition

By / / Communication, Customer Service, Performance Management, Sales Leadership, Sales Management, Sales Relationships, Sales Skills, Success, Teamwork

The New Competition was voted by you as the number 7 Sales Trend for 2010. Over the coming years, we will see collaboration become the new competition. Markets around the world are crying out for collaboration as innovation and differentiation become scarce in a sea of commoditised products and services.

Sales people who see themselves as collaborators, both internally (colleagues, departments) and externally (customers, competitors), will prosper more than ever during 2010 and beyond.

A large 5 year long research study conducted by B. Rosenbaum, Business Horizons, entitled Seven Emerging Sales Competencies and published in Jan/Feb 2001 revealed what makes highly successful …

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How do you create future sales superstars?

By / / Attitudes & Behaviours, Sales Assessments, Sales Culture, Sales Leadership, Sales Management, Sales Skills, Sales Talent, Sales Training, Strategy, Success, Value Proposition & Value Add

How many of us entered our sales careers with our eyes wide open? Fully aware of what it takes to be an effective sales person – ably resourced with the tools, processes, plans and support essential to our success. Knowing full well what you were getting yourself into.

For most, if not all of us, our initiation into sales was nothing like this, and was cushioned with little or none of these luxuries. Does the analogy “sink or swim” resonate with anyone?

All of this makes the story I am about to share quite unique and refreshing. Recently, …

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How fit is your sales team?

By / / Sales Assessments, Sales Skills, Sales Talent, Sales Training

Earlier this year we had the opportunity to put a client’s field sales force through the Barrett Sales Fitness Circuit to test their sales fitness.

The Sales Fitness Circuit is designed to reinforce and continue the process of learning from the Barrett Sales Communication Training. The Sales Communication competencies (skills, knowledge and mindset) covered in the initial training is put to the test through a series of exercises. The aim is to embed the learning from the training as a way of life in the sales team’s actions and thinking.

Specific skills, competency enhancement, and behaviour …

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Walk a mile in my shoes

By / / Attitudes & Behaviours, Communication, Emotional Intelligence, Sales Skills

‘Walk a mile in my shoes‘ is a song written by Joe South and made famous by Elvis Presley. The song is very much about challenging closed mindedness, respecting and honouring differences, and learning how to get along with each other. However, I propose that it also has a lot to say to sales and marketing people. For instance, the first verse sets it up well:

If I could be you and you could be me for just one hour
If we could find a way to get inside each other’s mind
If …

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2010 Sales Trend #3 – Getting back to basics

By / / Sales Leadership, Sales Skills, Strategy

‘Getting back to basics’ is our 2010 Sales Trend #3 as voted by you, our readers. Despite the positive start to 2010 in Australia, especially compared to other post GST economies, we cannot forget the fundamentals when it comes to creating a healthy, viable sales team, culture and business.

One of the real challenges of 2010 will be keeping sales momentum while understanding how changes in customers, competitors, markets, innovations, media, technology and all manner of things will impact on our businesses and our people. Getting our heads around all this to find the right ingredients …

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How do I deal with client objections?

By / / Communication, Customer Service, Negotiation, Sales Skills

Many sales people will tell you one of the biggest worries in sales, besides prospecting, is dealing with customer objections. Its true many people do not like dealing with objections or conflict, however, it is also true that many people unintentionally create objections and conflict by not understanding a customer’s real needs or priorities and failing to find common ground.

In my opinion ‘overcoming objections’ is often blown out of proportion in terms of the issue it claims to be. Too much time and attention is spent on objections in sales meetings and sales …

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Why do we ask questions?

By / / Communication, Sales Skills

Building on my article ‘Where is my inner six year old when I need them?‘ using effective questioning techniques is one of the most significant key differentiators between a person with good sales skills and a person with outstanding sales skills. However, many sales people find this the most challenging aspect of the sales process.

Questions are used to not only assist you with gathering information about the customer i.e. their needs, situation, issues and priorities but also, when used effectively, assist the customer with coming to a …

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Where is your inner six year old when you need them?

By / / Attitudes & Behaviours, Call Reluctance, Life Skills, Sales Skills

One of the biggest issues for sales people is knowing the right questions to ask customers.

In our experience many people complain of not knowing how to structure questions, or knowing what type to ask and when to ask them. In fact, we have found that many people are often caught wanting in the questioning department and suffer from what we call ‘amnesia questionitis’.

Why is this so? Why are so many people paralysed when it comes to the vital skill of questioning?

If you have been around any children aged from 3-6 years old you will know that they do not suffer …

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